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Project Objectives
JPanther Music was our own in-house project that originally started on YouTube and later transitioned to an E-Commerce website. The channel focused on music production and showcased it on YouTube & Vimeo. The original YouTube channel was deleted by YouTube for reasons unknown, so we wanted a space of our own 100%, to share music online at all times without risk of deletion. We decided to get legit and monetize the sales of our digital music. We were tasked with creating a logo & an E-Commerce website to sell digital beats & music online.
Project Development
For the vector logo, we integrated paw prints to signify the “Panther” and and we kept the color scheme black & white to keep it classic & timeless. We used this logo all over the existing YouTube channel artwork, business cards, letter heads & more.
For the website, we created an E-Commerce website for digital music that allowed users to preview music before purchasing licensing rights. There were 3 tiers of licensing:
- Standard Lease
- Premium Lease
- Exclusive Rights
We created a user friendly online store with PayPal checkout options and 25 digital products available for purchase.
Project Details
- DATE: 2014-2024
- CLIENT: JPanther Music
- URL: https://jpanthermusic.com
- SKILLS: Web Design, Graphic Design, Videography, SEO, PPC
Project Execution
The launch of JPanther Music was one of our first digital product sales projects. The JPanther Music website received a lot of organic traffic and interest from upcoming artists, auditions, and programs looking to purchase exclusive rights to music instrumentals. It also provided a backup of the instrumentals on the JPanther Music website servers.
In addition, the site provided exposure & google rankings to the JPanther Music YouTube channel, so it’s a win-win situation. If you’re looking to sell digital goods such as music, E-books, Recipes, and anything else, give us holler! We might know a thing or two.