813-541-5153 | info@inkwindfire.com
Project Objectives
World renown, marine manufacturer Pompanette Companies & Bomar, reached out, wanting to compete in the highly competitive marine boating industry. The old school marketing techniques of yesterday were not effective against their new modern competitors of today. We were tasked a whole re-branding from the ground-up, which included:
- Logo & Branding
- E-Commerce Catalog Website
- Boat Show / Trade Show Booths
- Photography
- Videography
- Text Copywriting
- Business Cards, Brochures & Sales Tools
Project Development
For the re-branding, leadership decided to pay an homage to their original multi-color logo for their 75th anniversary. This progressed to a vectorized final logo. The logo was then used on boat show banners, customer gifts, employee polo shirts, business cards, invoices & letter heads.
For the website, leadership was not ready for the demands of an E-Commerce online store, so we decided on a custom E-Commerce Catalog WordPress website for lead generation via phone calls & email contact forms.
For videography, we created the official Pompanette YouTube channel, attended & filmed at boat shows & shared via social media outlets.
For photography, we took new & improved product images of existing & new products.
Project Details
- DATE: 2021-2024
- CLIENT: Pompanette Companies
- URL: https://pompanette.com
- SKILLS: Web Design, Graphic Design, Videography, SEO, PPC
Project Execution
The successful re-branding & launch of Pompanette.com has drastically helped brand recognition & gotten Pompanette & Bomar out of the shadows. The marine professionals at Pompanette are steady at work, providing OEM boat & yacht builders the sport fishing gear they need.
- 305% Online Sales Revenue increase
- 215% Organic SEO rank improvement
- 20,800+ Google/Bing Search impressions monthly
- 1000’s of incoming leads monthly